Onyx Group

Our team worked closely with Onyx Group to develop a professional brand and style, aligned with their audience and business objectives. With the consolidation of multiple leading Perth businesses, it was important that the new brand portrayed the experience and knowledge of all parties.

The new brand is what distinguishes Onyx Group from its competitors, helping potential customers understand their service offerings. The new brand identity was created to work across the new website and other digital platforms, helping Onyx Group to connect with their audience and drive increased brand awareness.

The process included:

• An initial strategy session to work through business objectives and unique selling points;
• Extensive market research into the industry and local competition;
• Design development and concepts to lead future design work;
• A full brand book and style guide to be used across all marketing collateral.

While completing the brand process, it was a natural step to also apply these to the website design. Building a website to suit the new branding helped to communicate the business values to their target audience.

Along with the design, it was also essential for customers to have the best user experience on the website, ensuring it is secure, mobile-friendly and easy to navigate. Our team created a website that is professional, results-driven and most of all, easy to use. The website is interactive and allows Onyx Group’s potential clients to find the information they need.

Finally, the website is also built with Accessibility front of mind, so that users with disabilities are able to access and use the site easily and effectively.