White Chalk RoadStrengthening the brand of one of Australia's leading and longest-running online marketing agencies.
With a dedicated focus to achieving complete search engine optimisation solutions for their clients, White Chalk Road approached Organik Web to provide their website with the same level of optimisation and finesse that they provide their clients, while also modernising their dated website to look clean and fresh, inline with the latest design trends and moving their website closer to their established branding.
To achieve these goals and entice potential clients, the website was completely restructured and reformatted to provide a focus on their services, their performance and their previous clients, in order to let their work speak for themselves. We leveraged the power and flexibility of the Organik Vanilla framework to efficiently develop the look and content of the website.
Balancing content and design
In the past, the White Chalk Roads website was bogged down by a vast amount of written content and lacked updates to reflect the brand’s new visual design language. However, with this update focusing on minimalism in both presentation and photography accompanied by an emphasis on user experience through digestible chunks of information within each page – it brought a much needed face-lift for their online presence.