Vertech Group

Limitless Inspection, Specialist Maintenance & Access Services

Vertech Group Pty Ltd is an Inspection, Integrity, and specialist maintenance provider, operating across Australia, NZ, and the US. They deliver a comprehensive array of inspection, Non-Destructive Testing (NDT) services, rope access and maintenance packages all underpinned by innovative specialist access systems.

The group is also made up of other innovative and efficient people – a team of complementary specialist service providers including Geo Oceans, an industry leader in Mini-ROV IRM and subsea inspection services, Sonomatic Limited who is recognised as a global leader in specialised NDT, both topside and subsea; and Abseil Access Ltd, a specialist infrastructure, geotechnical, and demolition provider located in New Zealand.

Organik Web worked with the Vertech marketing team to create a multisite, bringing all their sites under one roof. Our team created a solution that allows Vertech to grow while providing operations with specialist access and safety excellence.

All in One Place with a Multisite

As a growing company with multiple divisions and subsidiaries, Vertech Group had several independent websites, each with its own branding, content, and design.

This fragmented online presence made it challenging for clients and stakeholders to understand the full scope of services offered by Vertech Group and its subsidiaries. Additionally, managing and updating content across multiple websites was time-consuming and inefficient for the Vertech Group team.

The primary challenge was to create a multisite that would bring all the company websites within the Vertech Group under one roof while maintaining the individual branding and identity of each subsidiary.

This would not only streamline the management of content but also provide a cohesive online presence that accurately reflects the Vertech Group brand and its diverse range of services.
Vertech came to Organik Web looking to bring their many websites into one cohesive place. It was here that the idea to develop a multisite was born.

A multisite means the client can continue to expand their brand while making for a more intuitive and safer experience for visitors exploring different services across all businesses. This saves Vertech’s marketing team time as their business continues to deliver efficiency and achieve excellence across the globe.

Optimising for SEO

The Organik Web team worked closely with Vertech Group to understand their specific needs and develop a tailored solution.

Unified Branding: Organik Web developed a cohesive design framework that could be customised for each subsidiary while maintaining consistent branding elements of the Vertech Group. This ensured that each subsidiary’s website had its own distinct identity while still being part of the larger Vertech Group brand.

Centralised Content Management: A centralised content management system (CMS) was implemented to allow the Vertech Group team to manage and update content across all websites from a single dashboard. This streamlined the process of managing content and ensured consistency across all websites.

Responsive Design: The multisite was developed with a responsive design to ensure optimal user experience on all devices, from desktops to mobile phones.

SEO Optimisation: With their multisite, Vertech Group wanted to ensure marketing could still be performed with ease. Our team built the multisite with SEO at the front of mind – including adding optimised metadata, H1s and ALT text, to help Google read and rank each site, for target search phrases.

User-Friendly Navigation: A user-friendly navigation structure was developed to make it easy for visitors to find the information they were looking for and navigate between the different websites within the Vertech Group multisite.

The result

We loved working with the team at Vertech and look forward to seeing their business continue to expand.

Here are some great results we’ve seen since the launch of the multisite:

Results in numbers

  • PageSpeed Insights SEO Score (Mobile/Desktop): 100/100
  • PageSpeed Insights Best Practices Score (Mobile/Desktop): 95/100
  • PageSpeed Insights SEO Score (Mobile/Desktop): 100/100
  • Overall Website Conversion Rate: 37.30% increase (year-on-year)

Check out the finished result below >>