Complete business and equipment finance
Ledge Finance is one of Australia’s most trusted commercial finance brokers. They not only provide exceptional finance solutions for their clients, but continue to market their clients through their strong digital marketing platforms, create B2B contact to help grow their business, and really are thought leaders in their industry with articles and resources being published by their experts on a regular basis.
Ledge approached Organik Web with a goal to refresh and modernise their existing website, whilst adding new features to showcase industry news, client and Ledge stories, as well as video content.
Easy to navigate Newsroom sharing endless industry knowledge
Organik Web was tasked with not only modernising the Ledge website but also creating simple, yet enticing, user funnels to a key page on the website – the Newsroom.
The Newsroom, aka “the hub” of all finance and industry news, features everything from client stories to community outreach – whether, in the form of blog posts or videos, users will find them here. With a simple-to-use filter option, as well as a website-wide smart search bar, making it is easier for users to find the information they need.
Optimising for SEO
Ledge Finance felt that its strong reputation in the industry and company values weren’t reflected in its existing web design. So, showcasing the business and who they are was one of the main goals of this project.
Our team developed the website with SEO at the front of mind – including adding optimised metadata, H1s and ALT text – to help Google read and rank each page, for target search phrases. We also worked alongside the team at White Chalk Road to refresh and update the content across the entire website.
It was an absolute pleasure working with the Ledge Finance team to come to a final web design that has already received fantastic feedback from Ledge and its clients.
Check out the finished result below >>