G&S Industries

Quality poles Australia-wide and beyond

G&S Industries are a leading manufacturer of quality poles and columns. They have one of the largest product ranges in stock in Australia, and offer both Australia-wide and overseas delivery of all their quality products which are manufactured utilising premium materials.

Based in Osborne Park, they are a fully West Australian-owned company that have been supplying poles in Australia and internationally for over 50 years. They have both the experience and established reputation to deliver quality solutions for their clients and customers time and time again.

Organik Web provided G&S with a full website redesign to showcase a more modern look while also improving lead generation. The site also had eCommerce features added to make browsing products easier for customers and clients.

Modern redesign alongside unique eCommerce features

Since their old website was over 10 years old, G&S Industries were looking to give their website a more modern look with a redesign that would also improve conversions. Organik Web engaged in thorough and detailed discussions with G&S to ensure that the new design was exactly what they were looking for.

For the website itself, our team developed an eCommerce solution that perfectly fits G&S’ requirements. This involved developing a unique cart and checkout process that submits quote enquiries instead of charging transactions – a system that matches their existing services they provide.

Optimising for SEO

One of the main goals of this project was to increase conversions for G&S Industries. This meant not just developing the website for functionality, but for both short-term and long-term marketing efficiency and effectiveness.

Our team developed the website with SEO at the front of mind – including adding optimised metadata, H1s and ALT text, to help Google read and rank each site, for target search phrases.

The result

The team at G&S Industries were very happy to see the end result when everything came together, and we’re very excited to see how G&S continue to grow going forward.

Check out the finished result below >>