Creating brand identity through website design
We were tasked with giving the Cleveland Compressed Air Services website a redesign, the old was lacking in the overall design that matched their brand and the usability of the website was limiting it from reaching its full potential.
The main goal of this website design and custom-built website project was to increase the online leads generated through their website by organising content into clear post types and decluttering the information while developing an even stronger online presence.
Working along side our sister company
We were able to do this by consulting with our sister company White Chalk Road, which manages the SEO & digital marketing for Cleveland, by working alongside the marketing manager for the account we were able to lay the foundations for a website that is both elegant and hosts a wealth of information vital for SEO benefits.
The final outcome included a small logo redesign to match the new feel of the website. The use of the curves seen in the logo throughout the website helps create a strong brand identity that is instantly recognisable to the users.