AstheticaNew website launch to complement an emerging business
Starting from scratch
Being a newly established medical tourism business, Asthetica came to Organik Web needing a website consistent with their vision and goal of their brand with a modern & contemporary look that would be visually appealing and look fresh.
Our team at Organik Web helped bring their vision for the website to life. The process included website design consultations and constant communication with the client to ensure that no stone was left unturned in the design and development phase. This ensured that the end product was a perfect match for the Asthetica brand.
As Asthetica was targeting a global audience, Organik Web were also able to assist Asthetica with adhering to GDPR regulations and encourage global use, including clear indications and acceptance of cookies and a locality picker.
Minimalist & modern
The contemporary & modern feel that Asthetica wished to convey was achieved with a carefully selected colour palette of soft beiges and shades of white and cream.
The use of strong lines throughout the site also helped accomplish the goal of being minimalist and modern, by adding just enough that it was visible to users but not so much it was overpowering and took away from the content and experience. It also provided a great visual clue as to the direction of content and movement throughout the site.
Making it pop
To show the results of the procedures and services that Asthetica provides, imagery was also carefully chosen as not to overpower the content written on the page. Professional photography was employed along with location photos to promote the travel aspect of the Asthetica service.