In the digital age, making sure your website adapts to mobile devices is more important than you may realise. Designing a website for a mobile experience is more important than ever.
For those who may not know, responsiveness refers to the way your website ‘responds’ to different devices and screen sizes. When a user browses a website on any device, the content of the site will reformat itself to make browsing comfortable and create an easy-to-navigate journey and thus increase the user experience.
Responsive behaviour is important for your website. This way, when people use smaller screens, the content on the site does not look too small. And when they use a big screen, the content is not too sparse.
The most significant part of this is the behaviour of a responsive website on mobile devices.
The number of views on mobile devices for websites is soaring and has not indicated signs to stop climbing in the near future. Having a responsive website has many benefits, mostly because it enables customers to see your content in an optimal capacity according to their preferred device as well as getting Google’s recommendations (as seen with Google Search Console).
Technology has changed from desktop-only to mobile-first
The statistics show that there are now more people accessing the internet from their phone than ever with mobile use surpassing desktop use for the first time a couple of years ago. So, it is becoming more important to maintain a mobile-friendly site.
If you want your business’ website to provide the best experience possible across all screens, which is what customers expect.
One of the main reasons to have a mobile responsive website is to accommodate visitors on smaller screens, such as those using your website via their smartphone or tablet. The functionality on each device is crucial to the user experience and with more people using web browsing platforms other than desktops, it is essential.
Google’s new mobile-first indexing strategy is causing a bit of trouble for websites that have not developed responsive layouts. This strategy means mobile versions of a website are indexed and ranked first rather than their desktop sites. This means a responsive design is more important than ever with Google now penalising websites that aren’t mobile friendly. Responsive designs also help the searcher quickly find what they are looking for because it doesn’t matter where they arrive from; they can view the site seamlessly on whichever device their search brings them to.
What is the benefit of a fully responsive website?
The main benefit of a responsive website is its user experience. Being able to use multiple sizes of screens means that navigating your site will be faster and easier than ever before.
It also offers higher conversions because users can easily find what they are looking for based on their screen size or device.
Maintaining a positive perception in the modern day buyer is vital. A user-friendly website that appears to be navigable, and a mobile responsive site that caters for customers with navigation difficulties on smaller screens, will give you an edge against your competitors.
Not only does optimising your website for mobile use appeal to the increasing number of people who predominantly browse online through their phone or tablet device, but it also has been proven time and again that such sites garner higher rates of return clients due to their easy accessibility and smooth navigation when compared with traditional large screen devices like desktops or laptops.
You should consider whether you’re catering for those browsing from small screen handheld devices or not as this demographic continues to grow rapidly across all age ranges.
A mobile responsive site is faster than other versions of your site which also positively affects rank and social shares.
Get in touch with Organik Web to explore the possibility of a new mobile-responsive website for your business today!